bf44 Privacy Policy

Information We Collect

bf44 collects personal information from you in several ways: directly when you register an account or complete a transaction, automatically when you use the platform, and from third-party sources where permitted by law. The categories of information we collect, and the circumstances in which we collect them, are described below.

Registration Data. When you create a bf44 account, we collect your full name, date of birth, residential address, email address, and a chosen username and password. This information is required to verify your identity, confirm your eligibility to use the platform (including age verification), and set up your player account.

Payment Data. When you make a deposit or request a withdrawal, we collect the details of the payment method you use. For mobile financial services such as bKash, Nagad, Rocket, and Upay, this includes your registered mobile number. For card payments via Visa or Mastercard, we collect the card number (truncated for storage), expiry date, and billing name. Full card numbers are never stored on bf44 servers — they are passed directly to our payment processing partners over an encrypted connection.

Verification Documents. To comply with our anti-money-laundering obligations and to protect your account, we may request copies of identity documents such as a National ID card, passport, or driver's licence. We may also request proof of payment method ownership. These documents are stored securely and processed exclusively for verification purposes.

Gameplay and Transaction Data. We record all bets placed, games played, deposit and withdrawal transactions, bonus claims, and account activity on the bf44 platform. This data is used to maintain accurate account records, settle bets correctly, detect fraudulent activity, and provide customer support.

Technical and Device Data. When you access bf44, we automatically collect certain technical data, including your IP address, device type, browser type and version, operating system, screen resolution, and session timestamps. This information is used to maintain platform security, diagnose technical issues, and improve the user experience.

Communications Data. If you contact bf44 via live chat or email, we retain a record of those communications. This includes the content of your messages and any files or screenshots you share. Communication records help us resolve disputes, improve support quality, and maintain accountability.

The table below summarises the main categories of personal data we collect, the legal basis for processing each category, and the primary purpose for which it is used.

How We Use Your Data

bf44 uses the personal data it collects for specific, defined purposes. We do not use your data in ways that are incompatible with the purpose for which it was originally collected. The following list sets out the primary purposes for which your data is used:

1. Account Management: To create, maintain, and secure your bf44 player account, including processing logins, managing your wallet balance, and enforcing account security controls.
2. Identity Verification and KYC: To verify that you meet the platform's eligibility requirements — including the 18+ age restriction — and to comply with our know-your-customer (KYC) obligations under applicable anti-money-laundering standards.
3. Payment Processing: To process deposit and withdrawal transactions via bKash, Nagad, Rocket, Upay, Visa, and Mastercard, and to maintain an accurate transaction history for your account.
4. Game and Bet Settlement: To record game rounds and sports bets, calculate and credit winnings, and resolve any disputes relating to game outcomes or bet settlement.
5. Responsible Gaming: To monitor gameplay patterns that may indicate problematic gambling behaviour, and to enforce any self-exclusion, cooling-off, or deposit limit settings you have activated.
6. Fraud and Security Monitoring: To detect, investigate, and prevent fraudulent activity, money laundering, multi-accounting, bonus abuse, and other prohibited conduct that could harm the platform or other players.
7. Customer Support: To respond to your enquiries, investigate complaints, and resolve disputes through our live chat and email support channels.
8. Platform Improvement: To analyse aggregated, anonymised usage data to improve the design, performance, and feature set of the bf44 platform.
9. Marketing Communications: Where you have opted in to receive promotional communications, to send you information about new games, special offers, seasonal promotions (such as Eid and BPL season specials), and platform updates. You may withdraw consent for marketing communications at any time.
10. Legal Compliance: To comply with applicable laws and regulations, respond to lawful requests from regulatory or law enforcement authorities, and enforce our Terms & Conditions.

Data Sharing & Disclosure

bf44 does not sell, rent, or trade your personal information to third parties for their own commercial purposes. However, in order to deliver our platform services effectively and to comply with legal obligations, we do share certain data with a limited set of trusted partners and authorities. All third parties who receive your data are contractually bound to handle it in accordance with applicable data protection standards.

• Payment Processors: We share payment-related data with our payment processing partners — including the operators of bKash, Nagad, Rocket, and Upay integrations, and with Visa and Mastercard network processors — strictly to the extent required to complete your deposit and withdrawal transactions.
• Identity Verification Providers: Where automated identity checks are employed, your verification documents may be processed by a third-party KYC service provider. These providers are bound by strict data handling agreements and may not use your data for any purpose beyond the verification task.
• Customer Support Infrastructure: Our live chat and ticketing systems may be hosted on third-party platforms. Communication data stored in these systems is processed solely for customer support purposes and is not used for advertising or profiling.
• Regulatory and Law Enforcement Authorities: bf44 may disclose personal data to regulatory bodies, law enforcement agencies, or financial intelligence units where required by law, where we are responding to a lawful request, or where disclosure is necessary to prevent or investigate suspected criminal activity including money laundering or fraud.
• Hosting and Infrastructure Providers: Your data is stored on secure servers provided by our hosting infrastructure partners. These providers operate under strict data processing agreements and implement enterprise-grade security controls.
• Analytics Providers: We may use internal analytics tools to understand platform usage patterns. Any analytics data shared with third-party tools is anonymised and aggregated — it cannot be used to identify you as an individual.

In the event that bf44 undergoes a corporate restructuring, merger, acquisition, or sale of assets, your personal data may be transferred to the successor entity. You will be notified of any such transfer and any material changes to your data rights that result from it.

Cookies & Tracking Technologies

bf44 uses cookies and similar lightweight tracking technologies to keep our platform functioning correctly, to maintain session security, and to gather internal performance data. A cookie is a small text file placed on your device by a website when you visit it. Cookies allow the site to recognise your device on subsequent visits and to remember certain preferences.

The following categories of cookies are used on the bf44 platform:

bf44 does not use third-party advertising cookies, retargeting pixels, or social media tracking scripts. You will not be tracked across other websites for advertising purposes as a result of visiting bf44.

You can manage or disable non-essential cookies at any time through your browser's settings menu. Most modern browsers allow you to block cookies from specific sites, delete existing cookies, or receive a notification before a cookie is placed. Please note that disabling essential cookies will prevent you from logging in to your bf44 account and using core platform features.

Data Security & Storage

The security of your personal data is a top priority at bf44. We implement a layered set of technical and organisational measures designed to protect your information against unauthorised access, accidental loss, alteration, or disclosure. These measures include but are not limited to:

• 256-bit SSL/TLS Encryption: All data in transit between your browser or mobile app and bf44's servers is encrypted using industry-standard TLS 1.2 or higher protocols. This protects your login credentials, payment details, and account data from interception.
• Password Hashing: Your account password is never stored in plain text. It is processed through a strong one-way cryptographic hashing algorithm before being stored. Even bf44 staff cannot retrieve your original password.
• Network Security Controls: bf44's server infrastructure is protected by firewalls, intrusion detection systems, and rate-limiting controls that guard against brute-force attacks, DDoS attempts, and unauthorised network access.
• Access Controls: Access to personal data within bf44's internal systems is restricted on a strict need-to-know basis. Staff who handle player data are trained in data protection obligations and are bound by confidentiality agreements.
• Regular Security Audits: bf44 conducts periodic internal security reviews and works with external security professionals to identify and remediate potential vulnerabilities in its platform and data infrastructure.
• Secure Data Centres: Player data is stored in secure, access-controlled data centres with physical security measures, redundant power systems, and environmental controls to ensure data integrity and availability.

While bf44 takes all reasonable and proportionate measures to protect your personal data, no digital system is entirely immune to risk. In the unlikely event of a data breach that poses a significant risk to your rights, we will notify affected users promptly and take all necessary remedial steps.

Your Privacy Rights

bf44 respects your right to control your personal data. The following rights are available to all bf44 players in relation to the personal data we hold about them. To exercise any of these rights, please contact our support team at [email protected]. We will respond to all verified requests within a reasonable timeframe, typically within 30 days.

1. Right of Access: You have the right to request a copy of all personal data that bf44 holds about you. We will provide this in a structured, readable format. Identity verification will be required before any data access request is fulfilled to protect your security.
2. Right to Rectification: If any of the personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You can update certain account details directly via your account settings. For other corrections, contact support.
3. Right to Erasure: In certain circumstances, you have the right to request that bf44 delete all personal data it holds about you. Note that this right is subject to limitations — we are legally required to retain certain data (such as transaction records and KYC documents) for a minimum period to comply with anti-money-laundering regulations. Erasure requests will be processed to the fullest extent permitted by law.
4. Right to Restrict Processing: You may request that bf44 restrict the processing of your personal data in certain circumstances — for example, while a dispute about data accuracy is being resolved, or where you object to our processing but do not wish your data to be deleted.
5. Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to have it transmitted to another data controller where technically feasible.
6. Right to Object: You have the right to object to the processing of your personal data for direct marketing purposes at any time. You may also object to processing based on our legitimate interests, though we may be able to demonstrate compelling grounds to continue processing in certain cases.
7. Right to Withdraw Consent: Where processing is based on your consent (e.g., marketing communications), you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

Data Retention Policy

bf44 retains personal data only for as long as it is necessary to fulfil the purpose for which it was collected, or for as long as we are legally required to retain it. Different categories of data are subject to different retention periods depending on their nature and the legal obligations that apply to them.

When a data retention period expires, bf44 will either securely delete the relevant data or anonymise it so that it can no longer be linked to you as an individual. Anonymised, aggregated data may be retained indefinitely for statistical and analytical purposes, as it no longer constitutes personal data.

If you close your bf44 account, your personally identifiable information will be removed from active systems within a reasonable timeframe. However, as noted in the table above, certain categories of data — particularly transaction records and identity verification documents — must be retained for a minimum statutory period to comply with anti-money-laundering and financial record-keeping obligations. These retained records are stored securely and are not accessible for any commercial purpose.

Updates to This Policy

bf44 reserves the right to update or amend this Privacy Policy at any time. Changes may be made to reflect updates in applicable law, changes to our platform's features or data processing practices, or improvements to the clarity and comprehensiveness of our disclosures.

When a material change is made to this Privacy Policy, we will notify registered users by email and/or by displaying a prominent notice on the bf44 platform for a period of at least 14 days prior to the change taking effect. Non-material changes — such as minor wording clarifications that do not affect your rights or our processing activities — may be made without advance notice, but the "Last Updated" date at the top of this policy will always reflect the most recent revision.

Your continued use of the bf44 platform after a revised Privacy Policy has come into effect constitutes your acceptance of the updated terms. If you do not agree with the changes, you should cease using the platform and may request account closure by contacting support at [email protected]. We encourage you to review this policy periodically to stay informed about how we protect your data.

For any questions, concerns, or requests relating to this Privacy Policy or the way bf44 handles your personal data, please contact our support team. We are committed to addressing all privacy-related enquiries promptly, professionally, and in full compliance with our obligations.